"WHEN YOU SEE OTHER PEOPLE WEARING IT, IT'S A BETTER FEELING"

Joe

In prison I met people serving sentences like 17 years, and I realised that if I kept on the path I was on, one day that could be me. I had to make the choice to change my life when I was released. My design represents the fact that we are all faced with choices in everything that we do. We have to use our brains, think things through, and make decisions about where we stand on everything in life.

“WE HELP PROPEL YOUR LIFE, AND CAREER, FOR CHANGE”

Founder, Greg McKenzie