20-year-old Joe is a talented individual who aspires to become a youth mentor and professional football coach. Joe is incredibly hard working, responsible and mature for his years. Within two months of working at The Inside Out pop-up shop at Westfield in East London, he was promoted to general manager, leading other members of the team.
Joe designed 'Coin Flip'.
"It's based on a game I played when I was a kid called penny up the wall. The design is based on making the right choice and owning the decisions you make. Reminding yourself you can change just like the flip of a coin".
