Inside Out 2023 Jo

Inside Out 2023 Jo

20-year-old Joe, is a talented individual who aspires to become a professional football coach and youth mentor. Joe is incredibly hard working, responsible and mature for his young years. Within two months of working at The Inside Out pop-up shop at Westfield in East London he was promoted to a general manager leading other members of the team.

Joe designed 'Coin Flip'.

"It's based on a game I played when I was a kid called penny up the wall. The design is based on making the right choice and owning the decisions you make. Reminding yourself you can change just like the flip of a coin".


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