REINTRODUCING OUR MISSION: A Bold New Look a Brand New Era

🖤 WE ARE BACK 🖤

After months in the making, we’re proud to reveal the rebirth of Inside Out — a bold new look, a brand new logo, and a renewed commitment to our mission. This transformation marks the beginning of a powerful new chapter for us, our designers, and our community.

This is a bold new look, for a brand new era — one that reflects the fearless creativity, hope, and ambition at the core of everything we do.

Our rebrand sets the stage for something even bigger:
The launch of our Drop Zero collection — coming soon.

🔥 WHY THE REBRAND MATTERS

Our refreshed identity isn’t just aesthetic—it’s purposeful. It sends a message:
Inside Out is not only back—we’re here to lead.

We’ve refined our style to better represent the strength, resilience, and talent of the young adults driving this movement. Every detail in our new look speaks to a future built on second chances, innovation, and transformation through design.

We’re not just telling a new story.
We’re empowering our designers to tell their own.

✨ REINTRODUCING OUR MISSION ✨

At Inside Out, we believe in the transformative power of creativity and in second chances, as well as what some may consider first chances. Our mission is urgent: to create real opportunities for young adults leaving the justice system, unlocking pathways to dignity, hope, and sustainable futures through fashion, design, entrepreneurship, and holistic support.

Each year, 45,000 people are released from prison in the UK. Only 8% of those who are work-ready secure employment, and 8 out of 10 young adults reoffend within 12 months. Inside Out is changing that narrative. By equipping participants with creative skills, mentorship, entrepreneurial opportunities, and education in community building, mental health, wellness, and financial literacy, we are breaking cycles of reoffending and building pathways to meaningful careers.

We no longer use the term “ex-offender.” Language shapes perception. Labels define people by their past; at Inside Out, we see them as designers, innovators, creators, and entrepreneurs. This shift in language is a shift in mindset, highlighting talent, potential, and opportunity rather than stigma.

In the coming months, we will:

· Launch our new exclusive Reborn Drop Zero collection
· Expand collaborations with global brands, like Debenhams bringing our designs to wider audiences.
· Grow Inside Out Design Workshops in prisons and communities, empowering young adults to tell their story through design.
· Strengthen financial literacy, mental wellness, and leadership support, equipping participants to thrive.
· Build robust retail pathways to sustain the project and reinvest in the futures of our designers.

Our goal is to achieve a 99% success rate in reducing reoffending, save the UK taxpayer millions, and position our designers as ambassadors of change. We are more than a clothing brand, we are a movement transforming problems into possibilities, labels into legacies, and communities into networks of opportunity. Together, we are building a future where creativity, wellness, empowerment, and first or second chances go hand in hand.